The campaign originated in 1996 in Northern California with three individuals: Dr. Michael Figueroa, Oncologist of Solace Cancer Care, Carol Lake of the American Cancer Society, and Melody Christenson of MD Imaging in Redding, California. Their goal was to promote awareness and early detection of breast cancer by encouraging women to do their breast self-exam and get annual mammograms. The campaign began with just 500 free educational bags being handed out to the public. Today, up to 22,000 Think Pink bags are distributed to over 30 surrounding communities each year on Think Pink Day!
Think Pink Breast Cancer Awareness Day is the third Thursday in October.
The campaign began with just 500 free bags being handed out to the public. Today, up to 22,000 Think Pink bags are distributed to over 30 surrounding communities each year on Think Pink Day!
1 in 8 women will develop breast cancer during her lifetime. Just be being a woman you are at risk….
But there is a 98% survival rate when breast cancer is caught early
The generosity of individuals, groups and companies has helped Nor-Cal Think Pink expand the reach of our life-saving message year after year.
For 30 years, our organization has been part of the fabric of this community — supporting individuals and families impacted by breast cancer with compassion, care, and connection.
As we’ve grown, so has our understanding of what our community needs. Today, our work goes beyond awareness — we are building meaningful connections, providing education, and offering direct support through our Breast Cancer Detection Fund.
That’s why we are proud to share that Nor-Cal Think Pink is becoming Nor-Cal Breast Cancer Connection.
This new name reflects who we are today and the future we are building — one rooted in connection, support, and ensuring that no one has to face breast cancer alone.
While our name is changing, our mission — and our heart — remain exactly the same.
